Category Archives: consumer electronics

Expansion to China

We are opening another office in Asia, this time in Beijing, China. It is already our third office in the Far East and definitely not the last one.

One could ask why are we focusing so extensively on the Asian market. The answer is simple – that´s where the market for consumer electronics is the most promising. Not only China is one of the fastest growing technology regions but also a number of our partners are located there. While the majority of the countries are suffering from continuous recession, China is planning to increase its already high R&D expenditure, which last year accounted to 1 trillion Yuan (US$160.8 billion), 2% of the country´s GDP.

Analysts are speculating that technology innovation will most likely shift towards China due to the market opportunities and capital availability. Wanting to attract more investment into China, the government prepared a number of incentives around certain IT areas including preferential policies in taxation and M&A for companies with high R&D spending. Also, it does not look like there will be any shortage in the expertise and know-how. Every year the pool of highly educated graduates in IT and engineering is getting bigger.

The potential of the whole region is constantly on the rise and we are excited to be present on the local market to capture it.

Posted on January 29, 2013 by Karolina Mosiadz in Asia, consumer electronics, tuxera | Tagged China

Communication is King

Finland is called a startup hub for a reason. A good mix of funding, startup associations, networking events and know how create excellent conditions both for new and young but established ventures. Success stories from the creator of famous Angry Birds – Rovio, Supercell and others further encourage entrepreneurship. Since there are hundreds of young companies, new rankings pop up to help us decide which one is doing the best.

Helsinki based startup agency San Francisco Oy together with designer studio Hello.fi and recruitment software startup Skyhood created Startup 100, a monthly chart that measures and ranks Finnish startups by online visibility. Evaluation is made according to the inbound link value, social media activity and the level of interaction with followers. This way it is easier to see which startup is currently on the top of “the most trendy” list.

Startup 100 was launched in a closed beta test in November 2012 and only now it´s open to public. Usually the typical measurement for these types of rankings is high growth or sales turnover and so it is very interesting to look at companies´ performance from this angle. Often people forget that the right communication and visibility are crucial for the company image.

Looks like the ranking is designed quite well to capture the online presence. It is exciting to see how our communication strategy plays out. This month, Tuxera climbed to the top of the list. We ranked 4^th, right after Rovio, DealDash and Web of Trust, 16 places higher than the last time. Following on that, you can find us on Twitter, Facebook, Linkedin and on a variety of technology websites.

Startup 100 or should I say the list of the most visible startups on the web, is already gaining media attention. The Wall Street Journal describes it as “an interesting snapshot of the entrepreneurial ecosystem of the small country”. Also, Arcticstartup.com just published a detailed its feature including insights from the co-founder Juhani Polkko. It will be interesting to see how it will pan out.

Posted on January 22, 2013 by Karolina Mosiadz in Features, tuxera | Tagged angry birds, communication, Finnish startups, online visibility, rankings, Startup100, startups

Pantech and the Recipe for Growth

Pantech is a Korean company not too many knew about just a few years ago. They started out back in the early 1990s with pagers and over the years expanded to phones, in a way reminding of how RIM grew. Today Pantech is the third biggest phone manufacturer in Korea behind just Samsung and LG. Pantech does pretty much all kind of Android smartphones from the entry level to the high end focusing on the hot, highly competitive Korean, Japanese and US markets. Unlike RIM and some other old giants, Pantech has decided to grow with the market instead of trying to redefine it.

The phone we ship together first is called Vega R3 and we’ve had the shipping units here for testing over a month now. If you think about the features they are truly over the top as of today: the latest quad-core Snapdragon S4, huge 5.3″ inch crystal clear screen, 4G LTE, and a 13MP camera. Vega R3 is also my first personal phone since using iPhones over five years and my conclusion is that after obvious Android migration hassles Pantech does deliver.

Of course the specs will be overtaken one day (and based on rumors Pantech is set to top Vega R3 themselves by CES) in the near future but what we hope and believe will stay is the attitude we have seen Pantech has in developing and delivering their products. They boldly aim to the mainstream, do not fear competition, and just focus on their own game at delivering better products quicker than anybody has done before. That can-do, forward-looking attitude can take companies far. Good job!

Posted on December 19, 2012 by Mikko Välimäki in android, Asia, consumer electronics, mobile

Rising Star

Deloitte Fast 500 and its regional version Fast 50 are said to be some of the most objective award programs out there. That’s why we are very excited to announce that this year we were named as one of the top Deloitte Rising Stars. Rising Star Awards ranking is a part of the Fast 50 program and is targeted at young companies with the highest growth in turnover over past three years. Tuxera with 1685% revenue growth jumped to the second place in the ranking. The growth is not enough though; to find its way to the list, a company has to distinguish itself from the others with unique technological innovation.

Rising Star Award gives us a boost to reach even higher performance levels in the future. What we aim for is to provide our customers with innovations that address the challenge of constantly increasing data and at the same time ensure that it can be integrated across all the devices. It means that no matter if you are using SD card in your new Android phablet, in your BMW or in your Nook, your data will be safe and accessible. Technology is getting more advanced every year and so the demand for our solutions is constantly growing. Nowadays, our software solutions are being integrated with Android devices, eReaders, TVs, auto infotainment systems and many more.

Tuxera team worked hard for these achievements. The company started with NTFS software and evolved over the years. Now we offer also HFS+, exFAT and FAT file systems for various platforms and deployments as well as other interoperability technology. Our developers work around the clock to improve and further develop the products.

Ever since the beginning we have been global. Our multinational team has been crucial in the process of establishing ourselves in the foreign markets. At the moment, we are present in the vital technology hubs around the world and are constantly working on expanding our business in Asia. As you can see from our news section, just in the past couple of months we published business partnerships with three Asian companies Panasonic, Power 7 and Pantech. This month you can also read about us in Finnair’s magazine, where we are featured as one of the most interesting Nordic technology companies. It´s a very busy time for us, but there is no slowing down, now it’s the time to focus on further development and future projects.

Posted on December 14, 2012 by Karolina Mosiadz in Features, tuxera | Tagged Deloitte, Fast 50, Rising Star Awards

Big in Japan

This time our partner in business is Panasonic. As you may know, it is one of the leading Japanese smart-phone manufacturers. Their latest Android smartphone – ELUGA Power is a mixture of sleek design and latest technology. Water- and dust-proof device it’s definitely a step up from the previous one, with 5-inch screen, Android 4.0 and SD card slot.

A customer can pick and choose in the variety of smart-phones. With Apple’s iPhones and Samsung’s Galaxies one can get easily lost. To distinguish yourself and be seen, companies have to provide something special. Therefore, smart-phone manufacturers like Panasonic are looking for better and better solutions to satisfy their customers. It’s not so easy when competitors showcase more advanced devices every other month. Here at Tuxera, we focus on solutions that answer these constantly growing needs. Our products enhance performance, functionality and overall user experience.

Thanks to Tuxera’s file system solution in the new ELUGA version, Panasonic can differentiate itself from their rivals. What is so special here? High performance micro-SD card, with 64GB+ of memory and impressive speed at which the users can transfer the files. Tuxera exFAT allows higher and better storage standards and what most important cross-operability.

Last week we were writing about investing and expanding onto Asian markets. This week, we can proudly announce another cooperation with a leading manufacturer of consumer electronics from Japan. We are very excited about this partnership and looking forward to similar projects in the future.

Posted on December 7, 2012 by Karolina Mosiadz in android, Asia, exfat, mobile

Finnair’s in-flight magazine features Tuxera as one of the top Nordic Technology companies

Usually, all you can find in the in-flight magazines are the reviews of travel destinations and aviation news. Blue Wings, distributed on Finnair flights, is quite different. Each edition comes with a special theme, last month it was cuisine, this time it features cutting edge Nordic Technology.

The Nordics are known for their innovation, technology development and vivid startup ecosystem. One of the rising stars is our company, Tuxera. We have quickly moved from the initial startup phase to the truly exciting stage of high growth and rapid expansion. The focus of our business has been from the start on global markets and we feel to be perfectly fit to be featured in the Finnair cabin magazine.

As you can read from the article, Tuxera’s development aims at providing full interoperability across all kind of consumer electronics. Nowadays, we are surrounded by technology. We read books on eReaders, surf Internet on our smart-phones, use navigation and listen to the music in the cars, work on tablets and laptops. The challenge became to handle the constantly increasing data and at the same time to integrate all of the devices and make sure that we won’t end up losing our files. That’s where Tuxera comes into play.

We are delighted that Finnair, which aims to become the main link between Europe andAsia, picked us for its Nordic Technology feature. Tuxera’s software solutions are market leaders across Asia, the fastest growing technology manufacturing regions in the World. To be a part of it, we travel extensively between Finland and Asia and it is very convenient for us to have Finnair here with its direct flights to main business and technology hubs all over. When we have to choose between Finnair and some other airline, the choice for convenience is easy. Finnair’s expansion to the Far East goes hand-in-hand with Tuxera’s expansion and growing success there. We are thus looking forward to expand together with Finnair’s network.

So if you happen to be cruising at an altitude of 30 000 feet on a Finnair plane from now until early January, do not forget to check out Tuxera feature in the Blue Wings magazine. Tuxera is one of the companies you should know about.

Posted on November 30, 2012 by Karolina Mosiadz in Asia, consumer electronics, Features, interoperability

Also Nook HD and HD+ ship with SDXC support

Barnes & Noble’s new Nook HD and HD+ are finally out and we have our unit here at Tuxera as well. Nook specs only talk about microSD and microSDHC support up to 32GB and some reviews based on early specs and test units tell the same. So as the developers we are proud to make it clear that the actually shipping Nook HD and HD+ do support microSDXC cards according to the SDXC standard. Yes, Nook reads and writes in exFAT format and the high capacity memory cards do not need any reformatting. You will get the full 64GB (or more) what the card supports without any limits to file sizes. It is also now explained in the Nook manual on page 93:

Besides, the new Nook is a one cool device. Ideal for ebooks but works also well for your other content, videos and pictures especially now that you can plug & play the storage with your phone. You have the option to be free from the cloud.

Posted on November 9, 2012 by Mikko Välimäki in android, exfat, sdxc

How Tuxera software works inside Audis and BMWs

When it comes to cars the Germans are the ones you should look for leading the way. We are really excited and proud now that Tuxera software ships inside Audis and BMWs across the globe. Sometimes it has been difficult to get the message out what we do in Tuxera but I am quite sure these examples will help: