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CES and Windows CE markets

  • January 10, 2010 /
  • by Mikko Välimäki
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We have been walking our legs flat the last four days at Consumer Electronics Show, Las Vegas, meeting valued customers and partners from all over the world. Perhaps the biggest benefit one can get from a huge event like this — in addition to catching market trends — is to have face-to-face time with all those one has communicated with over email and phone during the year.

We decided CES is the right time to go public with our Windows CE work. The most common use case must be Windows CE powered set-top boxes and other consumer electronic devices with a USB plug. If I want to upload my videos and music from a portable NTFS-formatted hard drive into the box, it must read NTFS.


Another relevant market are cars, where Windows CE is gaining momentum. At CES, Microsoft had driven Fiats, Fords and Kias on their booth. Window CE is running the “infotainment” or entertainment systems in these cars. But what if I want plug in the car stereo my portable NTFS-formatted hard drive, which is full of MP3s? Yes, the system should read NTFS.

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Mikko Välimäki
Every business veteran has their success story. Mikko’s is Tuxera, which he’s been building together with Szabolcs Szakacsits since 2008. Mikko is not just Tuxera’s CEO – he's also founded several startups over the span of his career. He enjoys sharing his experiences through coaching, guest lectures, and keynotes covering topics from building and selling products, to creating teams and long-lasting business partnerships.
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