SDA is a global collaboration between companies aimed at mutual goal – to design and promote the adoption of the industry standards for SD memory cards. Tuxera, as an executive member, not only actively engages in development and improvement of the FAT and exFAT technology but also participates in decision-making regarding the course of action of the Association and it´s governed standards.

Over the past years, digital storage has been constantly improving in speed, size, performance and ease of use. Even though the digital imaging market is relatively mature, the mobile market is currently evolving and the demand for SD card technology is surging.

Nowadays everyone expects to always be able to access and transfer his or her media content, no matter the device or the operating system. It´s an important factor in the constant drive for innovations seeing as all the brands strive to create superior product features. Our smartphones and tablets now equipped with SDXC or microSDXC card can support up to 128 GB, making possible to not only store even more music, photos and movies but also to record HD videos. Most recent novelty are wireless cards letting you stream the files to portable devices over Wi-Fi without hassle of using cables, card readers or a computer. Full interoperability is a requisite across all the consumer electronic markets ranging from digital TVs to entertainment systems in your car. SD memory card technology is employed by over a 400 brands and utilized in more than 8,000 models.

As you know, we at Tuxera focus on development of file system solutions aimed at tackling current and future challenges in the interoperability field. A part of our strategy is to be present in the developing markets in Asia where most of the SD card manufacturers are based and where the demand for smart devices is the highest.