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What to expect from IFA 2016

  • August 30, 2016 /
  • by Anna Bessonova

As the biggest consumer electronics show in Europe, Berlin-based IFA is the ultimate mecca for tech fans. The event takes place between 2–7th September, but rumors about what will happen at the show have been circulating for weeks!

Will we see another Sony flagship phone launched? Is Huawei going to launch a new sub-brand at the event? How many new Ultra HD 4K TVs will we see? Many of these questions will be answered before the show even launches at official IFA press conferences on the 1st of September.

The device categories we’re most excited about this year are:

Smartwatches
It seems like everyone from big phone manufacturers like Samsung and Huawei to HTC, to sports device makers such as FitBit and TomTom are expected to unveil a new device for your wrist.

TVs
IFA is traditionally an event for launching massive TVs with mind-boggling resolution. LG is known to dominate the landscape, but brands like Samsung, Panasonic, Philips, and Sony are also expected to show something new in the HDR, 4K,and Ultra HD TV categories.

Ultra HD Blu-ray players
Where there’s TVs, there’s Blu-ray players. Word on the street has it that Sony, LG, Samsung, Philips, and Panasonic would reveal something in that category as well.

Smartphones
There’s endless speculation as to what new phones we’ll see launched at the event this year. We’ll be keeping an eye out for Sony, who is rumored to launch a new Xperia flagship phone this year.

2-in-1 tablets
There’s no one-size-fits-all when it comes to laptops and we expect to see new products with different form factors coming out from Asus, Acer, and Lenovo.

Virtual reality (VR)
IFA is not known for its VR category yet, but we’re excited to see what Acer and Carl Zeiss have to offer at this year’s conference.

Drones
This emerging category has so far been overshadowed by more established device categories. However, we expect Yuneec, Parrot, and DJI to wow the visitors with the latest unmanned aerial vehicles.

What’s powering all these devices, and how important is their performance, connectivity, and storage for the consumer? We’ll be seeking answers to these questions at the event next week.

Stay tuned and follow our reports from IFA with #IFAstories. Also, if you’re traveling to IFA for the first time this year, be sure to check out our six helpful tips to help you get more from the event.

Anna Bessonova