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Come see our presentations and a panel discussion on data storage integrity, managed NAND media failures, and automotive storage security at FMS 2019.

Flash Memory Summit in sunny San Jose is just around the corner. This year, we’re proud to announce we’ll have two speakers presenting, plus we’ll be part of an automotive session panel. If you’re headed there, please join us for our talks. Read on for all the details!

Presentation 1: Tomorrow’s Data Storage Integrity and Safety for Autonomous Cars

Session title AUTO-101-1: Tomorrow’s Auto Safety/Security Requirements

Session time Tuesday, August 6th 8:30 – 10:50 am

Presenter Bernd Niedermeier, Sales Director Automotive, Europe, Tuxera

Abstract With autonomous and connected cars becoming extremely data-driven, storage infrastructure plays a key role in the intelligent systems of vehicles. From black-box applications to running the operating systems, and transferring data from sensors, multiple critical features of autonomous vehicles highly depend on data stored on flash storage technology. From a storage perspective, risks can occur on multiple levels – including cyber security, data management software, and the storage hardware itself.

With so many potential risks, addressing the questions of safety becomes a first-priority concern. What happens if a hacker gets access to user-sensitive data? How can we ensure continuous stable performance of the flash hardware in mission-critical applications? And what happens if the flash memory cells prematurely wear out due to intensive data reads and write?

Join our talk as we discuss the challenges of autonomous data storage safety and integrity, and the steps that can be taken to reduce or prevent these risks.

Intended audience Automotive system designers, hardware and software designers, engineering managers, system engineers and analysts, product marketing engineers, computer and communications specialists.

Presenter bio Bernd is leading Automotive Sales in Europe at Tuxera, having joined from Operating System vendor QNX, where he was also responsible for state-of-the-art IVI, Cluster and ADAS programs for major tier-1s and OEMs. Over the last 30 years, he’s held Sales and Sales Management positions at companies like Altera, Mentor Graphics, MathWorks, Altium/Tasking, working with customers to solve global challenges using cutting-edge products. Developing customer-based solutions in a wide variety of environments has made him appreciate the complexity of work on the customer side. Bernd has a degree in Electrical Engineering from the Munich University of Applied Sciences. Besides Sales and Technology, he also has a background in Communications Theory, and enjoys discussing automotive legislation.

Presentation 2: How to Detect and Handle SD and SSD Media Failures

Session title SSDS-102-1: Enterprise SSDs

Session time Tuesday, August 6th 3:40 – 6:00 pm

Presenter Thom Denholm, Technical Product Manager, Datalight (a Tuxera company)

Abstract Managed NAND media (SD and SSD) has failure modes which can be devastating to embedded systems. Even error-correcting codes and CRC codes can’t eliminate all of them. Some of the most difficult to detect or correct include partially programmed pages, read disturb errors (known metaphorically as “bit rot”), metadata corruption, and stale data. The use of sequence numbers and a validation technique called Merkle Trees can help.

Intended audience Executives, Engineers, End Users, Technology Journalists, Press, Technologists, Marketing Professionals, Applications Engineers, Entrepreneurs, Academics, Students, and other Researchers.

Presenter bio Thom Denholm is a Technical Product Manager at Datalight, a leading provider of embedded file systems. He works on product planning and worldwide marketing of the software products, provides pre-sales support and technical assistance, and trains partners, channel participants, and customers. He is a frequent blogger on embedded systems and also does webinars and demonstration videos. With over 20 years of experience in the embedded space, he combines a strong focus on operating system and file system internals with a knowledge of modern flash devices. Thom holds a degree in Mathematics and Computer Science from Gonzaga University (Spokane, WA). He has spoken at many events, including past Flash Memory Summits.

Panel discussion:  AUTO-202B-1: Auto Roundtable (Automotive Applications Track)

Panel time Wednesday, August 7th 4:35-5:40 PM

Session description Evaluating the storage management challenges of the autonomous transportation ecosystem. What types of data do moving vehicles need from the physical environment – streets, roads, signals, signs – and in what form? How much of the data needs to be saved by the vehicle to “learn” so it can anticipate the wants and needs of the people and products being transferred? Will most of the data be held in the cloud and used while the vehicle is in motion, or should it be retained within the vehicle itself? Who will have access to that data, and who will be responsible for keeping it safe, secure, and private?

Panel Members Doug Mitchell, Product Marketing Engineer MPS, Cypress Semiconductor Ivan Ivanov, Distinguished Engineer, CoC Systems, Harman Bernd Niedermeier, Sales Director Automotive, Europe, Tuxera Michael Huonker, Engineer Advanced Head Unit, Daimler AG Alan Messer, Chief Strategy & Technology Officer, InnovationShift

Intended audience IoT, environment planners, developers, vehicle and system developers and planners, senior and engineering management for storage firms, Tier 1 and automotive producers. City and state transportation planners, as well as solution providers.

Meet us at Booth 845 during FMS 2019 You can also find us at the Flash Memory Summit Expo. There we’ll be demoing VelocityFS by Tuxera (formerly Tuxera Flash File System) – designed to bring ultimate performance, reliability, security, and longest lifetime to any flash hardware. It’s also the only file system to reliably support all the major automotive operating systems. Visit us to compare VelocityFS performance and lifetime against ext4.

We’ll also be demoing Ubiquitous QuickBoot by Tuxera. Our fast boot solution reduces IVI or cluster boot times by up to 86% or more on Automotive Grade Linux (AGL), GENIVI, Android IVI, or others. Stop by our booth to compare boot times on actual IVI systems running Android.


Let’s talk more about your challenges when it comes to flash memory storage performance. Pre-book a time to see our demos at Flash Memory Summit, or drop by our booth 845 any time.

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Tiffiny Rossi
Tiffiny brings over a decade of technology marketing experience to Tuxera as our Head of Marketing. Before joining Tuxera in 2016, she wrote about technology, consumer electronics, and industrial tech for Nokia, Microsoft, KONE Corporation, and many others. Around the office, we know Tiffiny for her love of geek culture, console gaming, and her adoration for Cloud City’s Baron Administrator, Lando Calrissian.