Tuxera Becomes SD Association Executive Member

Tuxera becomes an Executive Member of SD Association, contributing to further development of SD Memory Card -based data portability.

Helsinki, Finland – January 30, 2013  – Tuxera Inc., the market leader in interoperable file system technology, today announced it has became Executive Member of SDA to build upon its continued involvement and commitment to the SD memory card technology. Tuxera has been an active SDA member for the past three years and keeps on investing in interoperable file systems FAT and exFAT, both required by SDA standards. SD Association is a global collaboration of companies committed to the development of technical standards for SD memory card technology. Its aim is to promote the adoption and advancement of the industry wide memory card standards.

“Executive membership at SDA gives Tuxera a wider access to industry collaboration, allowing us to develop market leading FAT and exFAT software to support all possible interpretations and implementations of SDA file system specifications. As we focus on the development of file systems solutions fueling seamless data portability, it is crucial for us to actively participate in the discussion on where the SDA governed standards are heading,” said Mikko Välimäki, Tuxera CEO.

Tuxera is working with Microsoft, SDA and chipset manufacturers to ensure that the device manufacturers are able to integrate FAT and exFAT solution on any platform and adopt SD, SDHC and SDXC memory card support in any device. Tuxera was the first independent software vendor which licensed access to the exFAT specifications, source code and verification tools from Microsoft. Industry forecasts estimate the market for SD memory cards to reach up to $21.3 billion by 2018, due to increased growth in the mobile sector. The boundaries between consumer electronic markets become more flexible and the customers expect to access their media content on all the devices hassle-free, regardless of operation system. Leading OEMs worldwide ship Tuxera file system solutions that guarantee full compliance with the latest storage standards and flawless interoperability. Tuxera FAT and exFAT solution power SD, SDHC and SDXC support in the high-end Android devices, smart TVs, automotive infotainment systems and many other devices with increased storage capacity, interoperability, and top performance at which files can be transferred.

Get the latest information about Microsoft exFAT by Tuxera and Microsoft FAT by Tuxera.