Tuxera – how a flat organization works for a high-tech company

Organize for innovation with less management – and more freedom

To begin, every startup has a well-known challenge: to find a product-market fit and scale it up.

Unless you are Steve Jobs, you most likely won't get it right when you come out of the gate with your new product or service. When that happens, you very quickly and effectively need to learn how to make it work. Part of your success will be in making sure you have talented people to help you get the job done – and keeping them.

Startups are like team sports. The best teams are built on the idea of “Strength in Numbers.” You’ll have to forgive me for that reference to the NBA team, the Golden State Warriors. I’m a big fan of basketball. But getting back to the topic at hand: here’s a thing or two I can share when it comes to building an all-star team of innovators.

Encourage self-learning

I believe the most effective way to organize a company from the get-go – if organizing is even the right word here – is to design it with as much self-learning as possible. In Tuxera’s case, we’ve grown from a startup with just a handful of people to a 70-person team. During our growth and into today, we have spent next to nothing on consultants.

Your people don’t learn and grow when information is sucked away by outsiders, whose only purpose is to process the information, then sell it back to you wholesale. Information should be collected, processed, and decisions made right there where your team meets with the customers, and where your team builds the products.

Think laterally

I don't believe that a successful company needs what you call “middle men.” As a matter of fact, a culture of self-learning is blocked by middle men. If your people have to go to you or some manager time and again to get things done, you waste valuable time and lose information. What’s more, individual creativity and motivation suffer – and in turn, innovation suffers.

This organizational model, the so-called “flat organization,” isn’t novel. But I feel it’s important in attracting and keeping the most talented people. For sure, there must be somebody who can steer the purpose and vision from within the whole team and get everyone on board. However, that process cannot be based on professional status or top-down supremacy.

Final thoughts

You don’t organize your company around control, hierarchy, or even one very charismatic leader. You do it around an idea or purpose. Your team members are smart – they must buy in to the company vision and direction on their own. I feel this is the best way to keep everyone motivated and creative. From my experience, no reward opens the floodgates to innovation quite like giving your team the freedom to “just do it.”


Want to learn more about culture in a high-tech company? Check out What's a "company week" and why it's important.


Nook HD and HD+ ship with SDXC support through Tuxera exFAT

We are proud to announce that Barnes & Nobble Nook HD and HD+ ship with Tuxera exFAT to support microSDXC cards according to the SDXC standard.The Nooks read and write in exFAT format and the high capacity memory cards do not need any reformatting when you plug them into your device. You will get the full 64GB (or more) of data that the SD card supports without any limits on file sizes. It is also now explained in the Nook manual on page 93.

The Nook is a very cool device, ideal for ebooks but works also well for your other content, videos, and pictures especially now that you can plug & play the storage from your phone.


Tuxera Awarded Strongest in Finland Certificate

Tuxera Awarded Strongest in Finland Certificate
Achieves Excellent Credit Rating from the Leading Rating Agency

HELSINKI, FINLAND – (June 13, 2011) – Tuxera Inc., the leading provider of Windows and Mac compatible file systems for Android, Linux, OS X and other platforms, announced today it has been awarded "Strongest in Finland" certificate.

The certificate is only granted to top 10% of Finnish companies, belonging to the highest credit rating classes. The classification is based on Rating Alfa, which analyses company's financial and background information. The certificate is granted by Suomen Asiakastieto Oy, the leading provider of business and credit information in Finland.

"Thanks to the hard work of the entire Tuxera team, we have achieved another important corporate milestone. This certificate further proves Tuxera's consistently sound performance and strong financial position. Tuxera has already acquired the global leadership position in the file system markets, and is now ready to invest to fuel the growth further." noted Mikko Välimäki, Tuxera CEO.

Tuxera has quickly grown into a global company developing a wide and unique collection of kernel level file system and storage management software. The company works with the leading consumer electronics brands to integrate its software into the latest gadgets from Android smartphones to tablets and set-top boxes to digital TVs. Tuxera is on the lookout for more top-notch talent to join its core software development team.

See the full certificate here.

About Tuxera. Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera’s industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have tens of millions installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera’s customers include leading hardware, software, and consumer electronics companies. For more information, please visit http://www.tuxera.com/.


ASUS Selects Tuxera File System Software for Eee Pad™ Tablets

ASUS Selects Tuxera File System Software for Eee Pad™ Tablets
Provides Seamless Interoperability and Extended Battery Use Time

HELSINKI, FINLAND and TAIPEI, TAIWAN — May 12, 2011 — Tuxera Inc., the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms, today announced it has signed a license agreement with ASUS to include Tuxera's file system software into ASUS complete line of tablets.

"During our evaluation, we found that Tuxera file system software had the best performance and compatibility. However, the main reason we decided to include Tuxera software in all of our Google Android® based Eee Pad™ tablets is that Tuxera software supports the ASUS Green Design initiative by using less CPU power and adding nearly 20% more battery time,” said ASUS Corporate Vice President, Alan Hsieh.

"Tuxera takes great pride in optimizing our products to run efficiently on every platform and we are especially excited to be part of the innovative ASUS Eee Pad™ product line," said Mikko Välimäki, Tuxera CEO.

Tuxera file system products such as Tuxera NTFS and Tuxera exFAT enable tablets, smartphones, TVs and many other consumer electronics devices to transfer data to and from all types of portable storages using USB, SDHC, SDXC, and network interfaces. Tuxera's software is optimized for all major chipset hardware and operating system platforms and delivers industry-leading read and write speeds, while using less power to extend battery usage time.

To find out more about Tuxera's file system products and technologies, please contact .

About Tuxera.Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera’s industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have tens of millions installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera’s customers include leading hardware, software, and consumer electronics companies. For more information, please visit http://www.tuxera.com/.

About ASUS. ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today's digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3,398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than ten thousand people and a world-class R&D team of 3,000 engineers, the company's revenue for 2010 was around US$10 billion. www.asus.com


Tuxera Merges and Updates NTFS Open Source Projects

Tuxera Merges and Updates NTFS Open Source Projects -- Releases Complete Cross-Platform NTFS Package as Open Source
Includes Driver, Library and Several Tools Such as Backup, Resizer, Recovery, Wiping and Defragmenter for Application Developers

HELSINKI, FINLAND--(April 14, 2011) - Tuxera Inc., the leading provider of Windows and Mac compatible file systems for Android, Linux, OS X and other platforms, announced today the release of a completely updated, fully cross-platform NTFS package under GNU GPL open source license. Tuxera NTFS Community Edition includes NTFS driver, library and over ten popular tools including backup, resizer, recovery, wiping and defragmenter.

The release binds together and extends upon the popular NTFS-3G and ntfsprogs projects. Developers have open access to a fully updated, easy-to-deploy toolset that has been integrated into the most popular Linux distributions and numerous well-known file system and storage management applications. Anyone can download the driver, library and tools and include them in other GPL-compatible open source projects. In addition, Tuxera has technically improved proprietary versions available for companies who wish to integrate any part of the NTFS package into commercial, embedded solutions or who do not want to be bound by the GPL.

"I am happy to announce a major update release of Tuxera NTFS Community Edition building on both NTFS-3G and ntfsprogs. In line with our commitment to open source the new package is released under GPL to ensure that every developer has an access to first-class NTFS tools to power their applications. Developer and user feedback is warmly appreciated. Tuxera will continuously improve the package and integrate other file system technologies based on requests," noted Szabolcs Szakacsits, Tuxera CTO, who founded NTFS-3G and authored several popular tools in ntfsprogs like ntfsresize and ntfsclone.

Release notes and download information can be found at http://www.tuxera.com/open-source/. For commercial licensing please contact .

About Tuxera. Tuxera is a leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over tens of millions installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera's customers include leading hardware, software, and consumer electronics companies. For more information, please visit http://www.tuxera.com/.


Skyviia Selects Tuxera NTFS for Multimedia Chipsets

Skyviia Selects Tuxera NTFS for Multimedia Chipsets
Breakthrough NTFS Read and Write Performance for DTVs and Set-Top Boxes

HELSINKI, FINLAND – (February 15, 2011) -- Tuxera Inc., the leading provider of Windows and Mac compatible file systems for Linux, Android and other platforms, announced today that Taiwan-based Skyviia Corporation has selected its high-performance Tuxera NTFS interoperable file system solution. Starting from Skyviia SV8860, Tuxera NTFS is integrated into Skyviia's multimedia System-on-a-Chip (Soc) solutions that power for example DTVs, set-top boxes and digital photo frames.

Tuxera NTFS brings Skyviia chipsets seamless cross-platform interoperability. Now OEMs and brand manufacturers can design devices that can record, time-shift, and playback several full-HD 1080p video streams in portable NTFS format at the same time. Consumers can attach external Windows-formatted storages to the devices to extend recording and backup capabilities. Same portable storages can be used with PCs and other NTFS-compatible devices.

"With Tuxera NTFS inside, Skyviia SV8860 offers a very competitive turnkey solution for connected multimedia deployments. It has been a pleasure to start working with Skyviia with whom we share a common technology and market vision. There is no doubt Skyviia belongs to the most innovative chipset companies in the world with a bright future ahead," said Mikko Välimäki, Tuxera CEO.

"High-performance NTFS has become a must-have functionality in any kind of connected multimedia devices. We chose the market-leading Tuxera NTFS solution for its know reliability and Tuxera's chipset performance acceleration expertise that has brought the best out of our silicon. I firmly believe that bundling Tuxera NTFS with Skyviaa's latest SoC solutions helps us to close new major accounts together," noted Brian Sung, Skyviaa VP of Engineering.

About Tuxera. Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera’s industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera’s customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.

About Skyviia. Skyviia Corporation, a multimedia IC design company, is the market pioneer in System On Chip (SOC) solutions for innovative digital multimedia products. As a spin-off from Skymedi, the world’s market leader in storage controller IC solutions, Skyviia leverages Skymedi’s deep semiconductor industry experience to integrate competitive turnkey product solutions for our customers to develop Video, Audio and Internet multimedia electronics products. For more information, please visit www.skyviia.com.tw.


Tuxera Joins Linux Foundation

Tuxera Joins Linux Foundation
Provider of Interoperable File Systems Collaborates with Semiconductor and Consumer Electronics Manufacturers on Linux

SAN FRANCISCO, CA--(Marketwire - February 8, 2011) - The Linux Foundation, the nonprofit organization dedicated to accelerating the growth of Linux, today announced that Tuxera is its newest member.

Tuxera's high-performance, commercially licensed products power tens of millions of consumer electronics devices and are built on important Linux file system technology. The company is joining The Linux Foundation to collaborate with the increasing number of semiconductor and consumer electronics manufacturers who are using Linux to build next-generation devices and who require interoperable file systems. Tuxera will participate in the MeeGo project, among other initiatives.

"Joining The Linux Foundation is a natural step for Tuxera. Our roots are firmly planted in the Linux and file system communities and our membership will extend this work to include collaboration with the rapidly growing number of consumer electronics manufacturers running Linux in its various forms," said Mikko Välimäki, Tuxera CEO.

"Tuxera developers have been contributing to the Linux community for more than ten years. We are highly committed to extending this role to support the growing number of consumer electronics manufacturers who need reliable, optimized, high-performance interoperable file system solutions in their Linux-based devices," commented Szabolcs Szakacsits, Tuxera CTO and President.

"Tuxera brings fundamental expertise to The Linux Foundation, expertise that will help advance the state of the art for Linux in future consumer devices," said Amanda McPherson, vice president of marketing and developer programs. "We're looking forward to Tuxera's formal collaboration in The Linux Foundation."

Tuxera will also attend the upcoming Linux Foundation Collaboration Summit April 6-8, 2011 in San Francisco. Every year The Linux Foundation hosts the Annual Collaboration Summit in order to bring together key representatives from its corporate member companies and the Linux community to work on strategic initiatives, projects, and workgroups that span the areas of technical, legal and business. For more information about this year's event, please visit: http://events.linuxfoundation.org/events/collaboration-summit.

About Tuxera
Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera's customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.

About The Linux Foundation
The Linux Foundation is a nonprofit consortium dedicated to fostering the growth of Linux. Founded in 2007, the organization sponsors the work of Linux creator Linus Torvalds and promotes, protects and advances the Linux operating system by marshaling the resources of its members and the open source development community. The Linux Foundation provides a neutral forum for collaboration and education by hosting technical events, including LinuxCon, and generating original Linux research and content that advances the understanding of the Linux platform. Its web properties, including Linux.com, reach approximately two million people per month. The organization also provides extensive Linux training opportunities that feature the Linux kernel community's leading experts as instructors. Follow The Linux Foundation on Twitter.

Trademarks: The Linux Foundation, Linux Standard Base, MeeGo and Yocto Project are trademarks of The Linux Foundation. Linux is a trademark of Linus Torvalds.


Tuxera Wins Red Herring Global 100 Award


Tuxera Wins Red Herring Global 100 Award
Recognized as One of the Top Technology Growth Companies to Watch For

SUNNYVALE, CA – (January 31, 2011) — Tuxera, the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms, announced today it has been selected as a winner of the Red Herring Global 100 Award in recognition of the leading private companies from North America, Europe, and Asia.

Red Herring’s Global 100 list has become a mark of distinction for identifying promising new companies and entrepreneurs. Red Herring editors were among the first to recognize that companies such as Google, Skype, Netscape, Salesforce.com, YouTube, eBay and many others would change the way we live and work.

"Choosing the best out of the previous three years was by no means a small feat," said Alex Vieux, Chairman of Red Herring. "After rigorous contemplation and discussion, we narrowed down our list from 1,200 potential companies to 200 finalists. Trying to get it down to 100 companies was a task upon itself. Tuxera should be extremely proud of its achievement, the competition was difficult."

"We are very proud to be recognized one of the world's top private technology growth companies," said Mikko Välimäki, Tuxera CEO. "Tuxera's best-in-class file system solutions are deployed at a growing pace across the globe, including the world's largest consumer electronics manufacturers. The exceptionally fast growth and success we have achieved proves Tuxera is addressing critical customer needs and gaining traction as the industry leader. We look forward to extend our global reach and bring new innovations to the markets in 2011."

The winners were announced at the conclusion of the Red Herring Global conference in Santa Monica, California after an extensive review of company submissions and their presentations to the editorial team. The assessment of potential included financial performance, technology innovation, management quality, strategy, and market penetration as well as standing of other technology companies relative to their sector peers.

For the full list of Red Herring's Global 100 winners, please visit http://www.herringevents.com/rhg2010/winners/2010winners.html.

About Tuxera – Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera’s industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera’s customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.


Tuxera Integrates NTFS, exFAT, FAT32 and HFS+ into Intel® Atom™ Solutions, MeeGo Linux

Tuxera Integrates NTFS, exFAT, FAT32 and HFS+ into Intel® Atom™ Solutions, MeeGo Linux
Joins Intel® Embedded Alliance to Provide Total File System Interoperability

SUNNYVALE, CA – (January 13, 2011) -- Tuxera, the leading provider of Windows and Mac compatible file systems for Android, Linux and other platforms, announced at the 2011 Consumer Electronics Show (CES) that it has released NTFS, exFAT, FAT32 and HFS+ for Intel® Atom™ Solutions and MeeGo Linux and Joined Intel Embedded Alliance. Tuxera supports Intel's latest consumer electronics hardware and software initiatives providing the market-leading Tuxera File System Suite to all Intel customers.

Tuxera file systems power new Intel® Atom™ CE4100 based consumer electronics devices including smart TVs, set-top boxes, tablets and storage appliances from the leading manufacturers. Tuxera also supports MeeGo, an alternative Linux platform which Intel is developing together with Nokia. MeeGo is targeting mobile phones, tablets, netbooks and car infotainment systems.

"As embedded experts, Tuxera engineering works closely together with the leading chipset and operating system vendors. We are very excited to empower both Intel's latest 'Visual Life' initiative on Intel® Atom™ CE4100 chipsets as well as the much awaited MeeGo platform with the market-leading Tuxera NTFS, exFAT and other file system solutions," commented Szabolcs Szakacsits, Tuxera CTO and President.

"Joining Intel Embedded Alliance was a natural decision as Intel is a major platform for Tuxera already today," commented Mikko Välimäki, Tuxera CEO. "Tuxera has won Intel customers ranging from PC vendors to set-top box manufacturers and even space exploration agencies. We also count MeeGo as one of the top Linux contenders in future mobile devices."

For information about Tuxera File System Suite for Intel chipsets and MeeGo Linux platforms please contact

About Tuxera – Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera's customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.


DOVADO Integrates Tuxera NTFS Into Its 3G/4G Routers

DOVADO Integrates Tuxera NTFS Into its 3G/4G Routers
Tuxera Helps to Add Fast and Reliable NAS Functionality over USB

HELSINKI, FINLAND--(Marketwire - Jan. 4, 2011) - Tuxera, the leading provider of Windows-compatible file systems for Android, Linux, Mac and other platforms, announced today that DOVADO, an innovative developer of routers for mobile broadband internet access, has licensed Tuxera NTFS to bring fully interoperable NAS functionality to its feature-rich DOVADO 4GR mobile broadband router. With Tuxera NTFS inside, DOVADO customers can plug and play Windows-formatted portable USB hard drivers between the routers and their PCs.

"We chose Tuxera NTFS for its easy-to-deploy, fast and reliable NAS functionality that boosts the value of our products," stated DOVADO's Chief Technical Officer, Mathias Johansson. "Being a reputed industry pioneer within the realm of NAS, Tuxera remains the obvious choice. Our full-featured 4GR now adds NAS functionality on top of our unique portfolio of features such as Home Automation, SMS tools, GPS Tracking and remote control via our iPhone and Android apps."

Tuxera NTFS has in short time become the gold standard file system solution for NAS devices. Tuxera has partnered with the leading chipset companies to make sure its customers can deploy NTFS with the best-in-class read & write performances without compromising reliability.

"We are pleased to help DOVADO take their cutting-edge technology to the next phase of maximum interoperability involved in today's connected homes," stated Tuxera CEO Mikko Välimäki. "Tuxera and DOVADO's partnership is a win-win for not only both our companies, but for every DOVADO 4GR owner."

DOVADO will soon offer an update of its firmware to existing DOVADO 4GR customers that will include the Tuxera NTFS implementation.

About Tuxera – Tuxera is the leading provider of file systems that allow music, pictures, videos and other content to be ported across devices. With Tuxera file systems inside, users experience plug and play interoperability with their laptops, digital cameras, set-top-boxes, mobile phones and other consumer electronics. Building on the success of open source, Tuxera's industry-standard NTFS and exFAT solutions for Android, Linux, Mac OS X and other platforms have over 30 million installations. Close collaboration with Microsoft ensures reliable compatibility and helps Tuxera to set the standard in high-performance, low power use for embedded and mobile solutions. Tuxera's customers include leading hardware, software, and consumer electronics companies. For more information, please visit www.tuxera.com.

About DOVADO – DOVADO is an innovative supplier specializing in development of products for mobile broadband internet access. DOVADO has been developing the support of mobile broadband technologies since its inception in 2004 and aims to change the perception of mobile broadband from a casual form of internet access to a reliable and always-on source of broadband for homes and offices throughout the world. DOVADO FZ-LLC is headquartered in Dubai Internet City, with software development in Kista, Sweden. For more information, please visit www.dovado.com.