Photo credit: Kristo Vedenoja, https://unsplash.com/@kvkvkv
A perspective from Embedded World 2018. In a small town in Germany, a little north of Munich, there is Nuremberg—a city that has one of the most popular street circuits for DTM and F3 racing. But that’s not what brought me there. In the recent years, Nuremberg has also become the home for deep tech
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CES 2018 wrap-up: cars, IoT, and robots took over

  • January 18, 2018 /
  • by Claudio M. Camacho
This year’s CES slogan was “Feel the whoa.” Yet, after seeing the entire show, I have to ask myself: what “whoa?” Don’t get me wrong: CES 2018 was huge – the biggest ever with over 180,000 visitors from all around the world. But the general feeling was that consumer gadgets are simply losing their fuel.
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Photo by Edouard Ki on Unsplash

The biggest challenge car makers face in delivering data-driven UX

  • September 18, 2017 /
  • by Claudio M. Camacho
“Big data processing in a fast and seamless way is one of the main challenges for car makers when building the cars of the future.” Unlike the past 100 years, cars of today have become gadgets. People are starting to choose a vehicle for its software features and services, instead of physical or mechanical features
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How car manufacturers are becoming software companies

  • March 15, 2017 /
  • by Claudio M. Camacho
Technology has moved a long road from being something that only tech enthusiasts would admire. It has become a mainstream phenomenon that drives consumer decision making. But as hardware advancements are becoming more and more commoditized, software is the growing force that influences which “smart” products consumer is going to buy. This is a domino
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Last week, we were at one of the tamest Mobile World Congress (MWC) events I’ve yet to experience. As far as smartphones and tablets go, it’s hard to say anything was truly mind-blowing or disruptive. There were some eye-dazzling phones out there, however. OPPO, for example, impressed with both their 5X dual camera technology, plus a stunning user interface that resembles Apple’s iOS. That
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As usual, this year’s CES was overflowing with gadgets from weird to wonderful. From my perspective, the most prominent trends were: cars, augmented and virtual reality, and robots. And, unlike previous years, smart TVs and drones were much less dominant at the event. You’ve probably seen many of the best CES wrap-ups from the tech
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Next-gen cars have more Linux power than ever before

  • November 8, 2016 /
  • by Claudio M. Camacho
In 2014, ZDNet’s Steven Vaughan-Nichols wrote that major automotive companies were looking to make Linux the operating system of choice. Last week, I headed to the TU-Automotive Europe conference in Munich, Germany, to get a deeper understanding of the automotive software landscape at present. What I learned there was that what Mr. Vaughan-Nichols wrote in 2014
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Consumer electronic trends at IFA 2016

  • September 19, 2016 /
  • by Claudio M. Camacho
Now that I’m settled in after a jam-packed tour of IFA, here’s my take on the trends and developments I saw there. IFA is still a top event in consumer electronics. As in previous years, all the big consumer electronics brands were present including Sony, Samsung, Panasonic, Philips, and myriads of others. Brands invested a
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