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The accessibility of sensors and camera modules is making the car industry increasingly data-driven. When combined with state-of-the-art software and advanced computing, data transforms into decisions inside autonomous cars. As autonomous vehicle technologies continue to evolve, the data generated inside cars only continues to grow exponentially. But how much data does a connected car actually
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The biggest challenge car makers face in delivering data-driven UX

  • September 18, 2017 /
  • by Claudio M. Camacho
“Big data processing in a fast and seamless way is one of the main challenges for car makers when building the cars of the future.” Unlike the past 100 years, cars of today have become gadgets. People are starting to choose a vehicle for its software features and services, instead of physical or mechanical features
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How car manufacturers are becoming software companies

  • March 15, 2017 /
  • by Claudio M. Camacho
Technology has moved a long road from being something that only tech enthusiasts would admire. It has become a mainstream phenomenon that drives consumer decision making. But as hardware advancements are becoming more and more commoditized, software is the growing force that influences which “smart” products consumer is going to buy. This is a domino
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